
The Central Government has issued an advisory on behalf of the IT Ministry on the DeepFake issue. According to the advisory, existing rules including 66D of the Information Technology Act 2000 have been cited.
In this, for committing fraud using computer, the punishment of up to 3 years imprisonment and fine up to Rs 1 lakh has been imposed. On November 6, after the edited video of South actress Rashmika Mandanna went viral on social media, many celebrities had demanded action on it. Union Minister Rajiv Chandrashekhar had also objected to this. Now the IT Ministry has issued an advisory.
Recently, deepfake video of South actress Rashmika Mandanna and also the Bollywood actress Katrina Kaif went viral on social media. Whereas this videos were completely fake. The video of Rashmika Mandana was edited and released by social media influencer Zara Patel. In this, a video was prepared by replacing the face of the actress and posted on social media. After the video surfaced, Union Minister of State for IT Rajiv Chandrashekhar said that deepfake video is the most dangerous version of misinformation. Social media platforms will also be responsible for removing such videos. Amitabh Bachchan also took legal action on sharing such videos.
What does the rule say?
Under IT Intermediary Rule 3 (1) (B) (7), social media companies will also have to follow these rules and privacy. Social media platforms will have to fulfill their responsibility to prevent users from posting any such content. If a complaint is made against any content, it will have to be deleted from the platform within 24 hours. This rule will apply to both users and social media platforms.